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 Are Macs better than PCs for Internet
marketing?
We weigh the evidence, you decide! |
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• New! Internet Mac Marketing Blog
just launched!
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• Mac OSX:
The Missing Manual Review
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more
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Those
of us who have
been around Macs for awhile remember when the first glimmerings of
change were coming. No, I don't mean the presidential administration. I
mean when the news first broke that Apple was going to change the type
of processors in all Macintosh computers from PowerPC to Intel.
First,
CNET reported that Apple was planning on switching chipmakers, then
Reuters picked up on the story. it seemed speculative at first. If this
was not true, it meant that these news organizations would wind up with
some major egg on their face. If true, it seemed that Mac users would
end up with some egg on their face!
 For
many years, Mac users mocked the "Intel inside" logo as being a
"warning label." They cheered the Apple ads showing a snail with an
Intel chip stuck to its back. It certainly seemed the irony of ironies
that Apple ended up switching to Intel itself. This probably was the
biggest change for Apple since it made the switch from OS 9 to OS X.
The most significant upshot of this change was that Mac users were now
able to run Windows programs on their Macs!
Make no mistake
about it; this was a huge gamble for Apple. It could have meant that
Apple developers would abandon the platform in droves, since Mac users
would be able to run Windows programs on the Mac just as well as they
can on a Windows machine. The loss of Mac developers would mean the
loss of the platform.
But this didn't happen. Why not? Because
Mac users love the Mac experience! True, they can now run Windows
software on the Mac, but they lose the whole "fit and finish" of a
Macintosh. They lose the ease, the smoothness and the grace of Using
the world's best computer platform.
Mac developers are just as
productive as ever, and yet now Mac users can run Windows only business
applications the formerly required a PC. That doesn't mean that Mac
users want to run Windows applications; they would much prefer to run
Mac native software and always do so if they have a choice. In fact,
outside of business, the most common use of Windows virtualization is
to play games!
Here on Internet Mac marketing we know that you,
as a Mac user, would prefer to use Mac software whenever possible.
That's why we have rounded up reviews of the best Mac software
specifically designed for Internet marketing, as well as more general,
all-around programs that are also useful for netrepreneurs.
But what's so great about the Mac experience? Let me tell you a little
anecdote to illustrate my point.
I
recently talked to someone who, about a year ago, asked my advice about
buying a computer. Of course, I strongly advised buying a Mac. Well,
despite my urgings, she bought a PC instead.
I asked her how
things were going with it. It turns out the thing is gathering dust,
until she gets a chance to "take some classes" on it. Worse than that,
she had severe problems with the hardware. "I bought one of those cheap
CD-ROMs," she said, "and it ate up my hard drive."
"Ate up your
hard drive?" I asked. (Maybe she meant her CD-ROM drive, I don't know.)
"You mean it physically damaged the hard drive?
"That's right," she said.
"Well, you must have had a defective hard drive to begin with," I
offered.
"No, no," she insisted. "The repairman said this happens all the time
due to those cheap CD-ROMs."
So
there you have it. Whether she meant her CD-ROM drive or her hard
drive, such a problem is virtually unheard of in the Mac world. Credit
it to the meticulous hardware engineering of Apple, but Mac users just
don't have this problem.
We Mac users are occasionally
frustrated when we can't find the software we want, but at least we
aren't frustrated every time we sit down at the computer.
Of
course, I had to gloat a little bit. I had to mention that I belong to
a Mac user group and I never heard of any of the members having a
problem like this! Ain't I a stinker?
 I
also remember a conversation that took place on the late Don Crabb's
radio show one night. A caller to the program, a Macintosh user,
announced that he was going to switch to a Windows PC. "Well, you can
certainly do that," replied Don, "but why do you want to switch to a
PC?" The caller replied that he didn't like the looks of the iMac, and
besides, "there isn't enough software for it." "OK, name a software
program that you want to run that isn't available on the Mac," Don
challenged. The caller admitted that he couldn't offhand.
A
bigger problem, the caller said, was that the only new desktop models
available from Apple were the iMac and the blue and white G3 tower,
which was "too expensive." But, after further probing from Don, it
turned out that the caller was willing to drop $3,000 on a PC. For that
price, said Don, "you could get a top-of-the-line Mac and a nice
printer to boot."
Don assured the caller that after getting used
to the Mac's ease-of-use, he would find the switch to Windows a
frustrating experience.
But there was another problem, the
caller said: he needed to send text files to his colleagues via email
and they couldn't open them because he used a Mac. "That has nothing to
do with the fact that you use a Mac," Don insisted. "You simply need to
use a word-processing program to save these files in a format your
Windows-using colleagues can open." "I can do that?" the caller asked,
surprised.
Obviously, a lot of the anti-Mac sentiment out there
is based on pure ignorance. Armed with the facts, knowledgeable Mac
users know better. This isn't to say that there isn't some great
software, especially software useful to Web marketers, that is Windows
only. But that is the purpose of InternetMacMarketing.com: to find
alternatives to these programs that run on the Mac.
View iMac stats at
MacMall
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It's an open-and-shut case: The Mac Pro is as beautiful on the inside
as it is on the outside.
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